The internet is a vast and endless space.
There seems to be millions of other bloggers out there, both fresh-faced and wise, and they are just like you. Or at least that’s how it can seem at times when you start feeling discouraged, overwhelmed, and worst of all – small.
Let me give you a helpful tidbit of advice, my blogging friend who may be going through a tough time rocking your amazing blog, they are not you.
Let me help you own your unique angle and stand out as a blogger, even if the niche you’re passionate about is crowded.
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The number one, most important, most imperative, MOST VITAL tip on this entire list of ways to stand out as a blogger is that you must remain true to you.
Your voice, your point of view, your words: it is all essential to creating a blog that is unique and stands out.
Don’t tone down your sarcastic humor because you’re worried about pushing away your readers, you’ll come to find that you attract those who share your wit!
On the other side of the coin, don’t crack jokes every few lines if you’re the serious type, it’ll come across forced and fake.
There are readers out there looking for someone to speak to them in a voice they find true and catching – funny or snarky or sweet or not.
The best thing that you can do is stick to your best traits.
What are your strengths? What are your weaknesses? What about your writing and content is going to attract your perfect audience – and what do they expect from you?
An easy way to stand out as a blogger is also one of the easiest to lose sight of – your purpose.
What are you providing your readers? Why should they click from page to page, why should they care what you have to say?
Do you stay on topic throughout your posts, or do you find yourself wandering off on tangents?
It only takes a bafflingly short time for a reader to lose interest in your blog and never come back, so you need to make sure that you give them all the reason in the world to stay.
Produce useful content for whatever your niche is. Perhaps take a unique angle that has yet to be explored. Give advice that you yourself would take.
As I mentioned above, it takes mere seconds before a reader potentially loses interest and abandons your page.
One of the first lines of defense you can have to keep a reader intrigued is to have a professional looking site.
Take a glance at your blog for a moment. How crowded is your sidebar? Do you have a million different buttons and links and images and ads? What’s essential there, and what can be forgone?
The more crowded your pages are, the less professional they appear. You want a sleek, modern site that draws people in. It needs to be easy to navigate and easy to share, without being overloaded.
Besides looking messy, lots of plugins and widgets also slow down your site, which is a sure-fire way to lose your audience and stand out in the worst possible way.
Are you self-hosted (like through SiteGround) or are you hosted by a site such as WordPress.com? An owned domain is much more appealing to readers and gives you a sense of professionalism. You can read more about self-hosting here.
Be in Contact.
Have you started a mailing list yet?
Subscribers are the mashed potatoes to your meatloaf. They’re the Minnie Mouse to your Mickey. They’re the Robin to your Batman… you get the idea. Subscribers are pivotal in your play to stand out as a blogger.
Your subscribers are the ones who will leave thoughtful comments on your blog pages, they’re the ones who will share your content endlessly through word of mouth and social media. They’re the ones who will buy a product if you’re selling it.
The best way to treasure these people is to treat them to a marvelous newsletter. Encourage communication, give them free goodies, make them feel special and acknowledged and they will return the favor.
You’ll stand out in their minds as that great blogger with the great advice/tools/recipes who sends out great content who they have to tell everyone about!
In order to stand out as a blogger in any measure, you must produce genuine, quality content.
People will be quick to notice if your posts are meaningless or boring, and unfortunately, they’ll also be quick to point it out. While you can’t always avoid a mean commenter, you can drastically reduce the chances of attracting them by doing your best to pump out content that is relevant and up to date.
What does it mean to be “quality” though, and how does it help one stand out as a blogger?
Quality content is significant in some measure, whether it’s providing useful life hacks or banana recipes.
Quality content is also true. Don’t lie to your readers or fudge details to make you seem more knowledgeable than you are. The second a reader distrusts you, the second you’ve just received a huge blow to your credibility.
The more of this type of content that you write and the more you grow your blog, the more both your readers and Google will love you. Soon, you’ll be showing up on the first page of Google searches, standing out like the quality star you are.
That isn’t the last step though, you need catchy headlines that will quickly draw attention to your blog. You can post title templates for that here.
Let’s go back to looking at your blog again.
Is it vibrant and colorful or are you more of a minimalist in that regard?
While it doesn’t really matter which side of the color fence you stand on, what matters is that you make your choice wisely.
You should have a palette of several select colors that you use on your site. If you’ve implemented every color under the rainbow, it probably looks messy and less appealing than it could.
For example, at the time of this post, SweetlySparta’s palette includes a soft pink, black, and gold. Almost everything is one of those colors, making it look uniformed and recognizable.
Also, if you take a look at my Pinterest, you’ll see that most of the pinnable images from my site are also all similar looking. You can take a glance here.
That is what it means to be branded. You want to be recognizable. You want your palette to stand out (because then so will you.)
Be Easy to Find
In order to stand out as a blogger, you have to be easy to find.
You want your readers to be able to access your content and you want Google to be able to accurately and quickly parse your content and slap you on a high page of search results.
In order to do that, you have to fill your quality content with searchable keywords. You have to think like a reader would. What would they type into Pinterest or Google to come across your content?
Carefully insert those key phrases into your posts, sprinkling them throughout your posts and pages.
An easy way to discover what keywords you should be using can be accomplished by typing those phrases into Google or Pinterest yourself and seeing what pops up. What other keywords inspire you? Which ones seem to help others stand out the most?
We also have a blog post worksheet and checklist in our resource library that will make keeping track of these keywords and categories easy!
If you make a schedule and stick to it then you’ll see a marked increase in your engagement and readership. In fact, we’ve got a gigantic free blog planner that you can use to keep your schedule on point.
You can also use Hootsuite to schedule your social media and Tailwind to schedule your pins, that way you’re constantly in contact with your readers. The more that your potential audience sees of you, the more that your name is going to stand out in their minds.
They won’t even be able to resist visiting your page and seeing what you’re all about!
Creating endless content can be easy once you get the hang of it, which will help you really stick to your schedule.
Be an Authority.
Write about what you know. Write about topics you’re passionate about. Don’t write about bird pet care when you’ve never so much as held a bird.
There are plenty of niches out there just waiting for you to join their ranks if you take time to think about what you know and what you love.
It can be anything, even a crowded niche, so much as you have wisdom, advice, or useful stories to share. While there will always be other bloggers blogging about similar content, there will also be other readers just waiting for your specific point of view!
As long as you’re creating that quality content and remaining dedicated to your topic, you can stand out in even the most crowded categories.
Take some courses given by other, potentially more knowledgeable bloggers.
Soak up what information they have to share and think about how you can implement that advice. How did they present the info and what would you change?
What did you learn and what do you hope to further learn about the topic?
Blogging is an industry that is constantly changing and evolving, and if you want to stay on top of the tide then you need to be reading and watching what other bloggers are saying.
Trends are fickle, so in order to stand out as a blogger you have to always be aware of what’s going on around you.
Be Linked Up.
Find your tribe. Find your community. Find your friends in this blogging world.
Even though you’re struggling to stand out as a blogger, that doesn’t mean that you have to be competitive with your other bloggers.
So many bloggers have SO MUCH knowledge they’re just bursting to share, and they’ll give that info to you freely. That advice can help your blog double its views, its performance, and its profit.
All that you have to do is be open to listening.
Find some link ups, find a Facebook group, find anything that allows you to check out other blogs and interact with them.
This is an easy way to score guest posts or featured posts, which are an amazing way to draw in new readers and help spread your name throughout the internet.
Like I said, the more your name is spread, the more authority you have and the more you’ll stand out.
Now go forth and blog!
Plus, get free access to all the goodies (and more) you see below, just by clicking!
I know that was a TON of information to take in, but I also know that it’s difficult and challenging to stand out as a blogger.
What would you add to this list?