I have a confession: I am not a perfect blogger.
It’s shocking, I know. My grammar’s not flawless and my posts aren’t always just the right length. And guess what? That’s fine with me.
Today my angle is this: I am not perfect. You are not perfect. We will never be perfect. (Even if we are amazing instead!) So how about we quit striving for perfection and start having fun with our blogs?
Let’s break the rules, become a blogging rebel, and increase blog traffic while we do it!
This post may include affiliate links.
1. Your Blog Name MUST Contain a Keyword.
Let’s talk about SweetlySparta for a second here. That’s the name of this blog, in case you missed it. 😉
What is SweetlySparta? What does that name say to you?
Honestly, probably not much, and I was well aware of that when I purchased the domain. It says exactly zilch about what my blog covers.
You know what it does do, though? It intrigues readers, it makes them curious, and it makes them click.
Choosing a name that contains a keyword for your blog is not a bad decision. It will make it clear and upfront about what you discuss and what your focus is, and that’s great – but it’s not always necessary.
If you’ve got the ‘perfect’ blog name, but your quality and quantity and content is lackluster, you won’t be able to increase blog traffic. If you’ve got an unusual blog name, but you do have those other vital aspects to your blog then you will still see that increase!
People will share interesting content, they will comment on interesting content, and they will come back to interesting content – no matter what the title of the blog is (even if it’s named after your dog!)
Bottom Line: If you have a blog domain in mind that’s a little unique, a little out there, and a little rebellious, then go for it when you start your blog! When you’ve got enough readers and enough quality posts, there will always be growth.
2. You MUST Have a Strict Niche.
This is the number one thing that is put on loudspeaker repeat over and over and over again for new bloggers, and it just screams constriction to me!
Yes. You should have a general focus for your blog. Being too scatter minded is bad for just about everything in life, but that doesn’t mean that you have to be narrow-minded instead!
Have a little fun with your niche and your readers, if they love what you post about and they love the tone of your writing, then they will come back! There is a place for literally everything on the internet, no matter what your interests and passions are.
For example, you don’t have to be an equestrian blogger who focuses on the trotting habits of Palominos. You can choose to just be an equestrian blogger if you’re more interested in the broad angle, or even an equestrian blogger who also posts easy to-go recipes for when you need to get out into the pasture with your beautiful beasts.
And that’s just one little example of the wide variety of options and niches that you have available to you.
Again, let’s look at SweetlySparta.
I post on a broad subject of blog related matters, from successful blogging habits to social media hashtags to planning post topics. I also cover a few lifestyle topics, like finding positivity, planning an amazing staycation, and even just reducing stress or pumping up productivity.
Basically, I write about what I love, which is my blog and my life, and my readers are interested in both of those things as well.
Bottom line: If you can tie topics together in general cohesiveness, then you can blog about them and still find that engaged audience who loves your content.
3. You MUST Have Perfect Writing Skills.
Whoa, Nelly! Let me talk about this one for a sec.
People get so very flustered about this topic and I’ve never quite understood why.
We all make mistakes and we all forget obscure grammar rules that we learned fifteen years ago, it happens. You don’t have to be a perfect writer to post on the internet.
In general, most of your readers aren’t going to care if you accidentally misspell something or use the wrong form of ‘their, they’re, there’ once in a post.
All that you really need, and all that they really expect, is some visible effort in your text and that everything is sensible and flows together. Editing and re-reading are also important components of the blogging process that you need to have.
If you don’t put any effort into your posts, it becomes clear that you just don’t care about what you’re discussing – and if you don’t care then your readers won’t either. In order to stand out as a blogger, you need a distinct and friendly writing style that will attract your audience.
Bottom line: Make sure your text makes sense, read over your post before you publish, and face with corrections with a smiley face emoji and you’ll be a-OK.
4. You MUST Post All. The. Time.
You’re going to be on the quick road to burn out if you try to post every single day, which seems to be a popular idea for new bloggers when they start out.
Let me tell you this as simply and gently as I can. You will not be able to post every day. You just won’t. Either you’ll face blogging discouragement or the quality of your content will falter or you’ll run out of content and feel overwhelmed.
Instead of focusing on blogging constantly, you should work out a schedule instead. Plan out which days you’ll create content, which days you’ll research trends, which days you’ll work on growing your blog and which days you’ll just focus on you.
Bottom line: Consistency and quality is much more important than quantity when it comes to how frequently you post.
5. You MUST Be Omnipresent on the Internet.
Running multiple social media outlets and your blog and a newsletter can be time demanding and stressful. It’s fine if you want to take it easy on that front, despite what others may force down your throat.
For example, I use Hootsuite to schedule a handful of Instagram and Twitter posts a week. I’m still vaguely visible and active on those outlets, but generally I focus my time solely on Pinterest and the blog itself.
You do not have to overexert yourself trying to be everywhere at once. Even with all the blogging tools on the planet, you won’t be able to handle that all by yourself.
Again, it comes down to quality. Once you have enough quality content under your blogging belt, it will more or less do the hard work for you. Plus, once you’ve got all that content that you can reformat and break down in different ways, you’ll be able to focus a little more on that social media aspect.
Bottom Line: Focus more on your content than on posting ten times every day on social media and sending out a daily newsletter.
6. You MUST Always Be a Professional Business Minded Blogger.
If you only want your blog to be a money making business, then yes, you should treat it like a stiff tied, suited up CEO.
If you’re interested in loving your blog and the community, feeling inspired every day by your blog, and still making money from it then you need to treat it a little differently.
If you make your blog into a back breaking job, then you will hate it because that’s just how most human beings feel about their jobs.
Don’t let yourself get burnt out, stressed, and frazzled because you missed a day of posting. Don’t let it be the end of the world that your latest giveaway didn’t garner as much of an audience as you hoped.
Guess what, you blogging extraordinaire, you.
Your next post will be even more thought out. Your next giveaway will be even larger. Every single little thing you do is a single step on a huge ladder, and even when it feels like you may be taking two steps forward and three steps back – you are still making progress.
The most important thing to keep in mind is that if you’re blogging about a passion of yours (which you should be), then you should adore posting, you should adore working on bettering your blog and increasing blog traffic.
Blogging is all about learning from others. It’s all about experimentation and sharing knowledge and having fun.
Treat it just I’ve detailed above, with a touch of business, and you can be even more successful than those that are grinding themselves to the bone and shooing away readers who are looking for a connection, not a sellout.
Bottom line: Keep your blog genuine while making savvy choices and you’ll see as much growth and success (or more!) than those focusing only on profiting from their blog.
I’m out, my little blogging rebels! I hope that this sparked a rebellious streak in you and you’re ready to take on the world and increase blog traffic today! What are your favorite rules to break? Are there some rules that are permanent to you?