Have you all heard that today is OFFICIALLY the start of fall? Woohoo!
I’m doing my best to keep my mind on my work and not get too into my pumpkin spice hinted daydreams, but it’s proving to be very difficult!
In an effort to actually be productive today when I’d much rather be out gallivanting in the unchanging fall leaves of Florida, I’ve written you a little somethin’ somethin’ on how to write the PERFECT blog post that will keep your readers in love.
Plus, we’ve got new, free blog post planner worksheets as well!
Choose Your Topic
First things first, decide on a singular topic for your post. What will you talk about?
I like to write a single sentence, using as few words as possible. If you can’t seem to narrow it down to a short, sweet little sentence then you’re probably trying to cover too much in a single post.
If that’s the case, have no fear, you can start a series on the topic composed of multiple posts. That’s also a great way to link your posts together, which we’ll cover a bit further down.
For example, for this post, the topic is: How to write the perfect blog post. But yours could be: Benefits of healthy living or anything that interest you.
Easy enough right? Take that topic and head to step number two!
Choose Your Keywords
Once you have the topic of your post, you need to narrow it down a bit to select your keywords.
This is typically what your readers will type into search engines that will lead to you. This should NOT be a sentence, but rather single words or short phrases.
There are lots of tools out there that will help you choose keywords for your post, but my favorite is a good old fashioned Google search.
Take your topic and punch it into Google. Down at the bottom will typically be a little box with related searches. What are people looking for? How does it relate to your post? You can snag helpful ideas from there.
For that healthy living article, the keywords could be: health, healthy life, health tips, etc.
Now, once you’ve got a little list going of keywords, don’t go overboard when you tag them to your post. Using too many will have Google suspicious of spammy activity, and you want to stay on Google’s good side.
Choose one of your keywords to be your ‘focus’ word, this is what you will use as the main pillar to build your post.
Choose Your Headline
Now that you have your focus word, you’re going to use that to build an eye-catching headline. The headline is one of the most important things aspects of your post.
If people aren’t intrigued by your headline, they’re not going to click on your content or subscribe to you.
You’re going to want to insert that focus keyword into your headline somehow, because Google likes that (and as we’ve mentioned, we want to stay on Google’s good side.)
For example, say your focus keyword is ‘healthy living.’
Then, your headline could be something like: 5 Steps to Healthy Living. Short, sweet, and to the point… though, that is a bit boring, isn’t it?
You want to add some snazzy flair to your headline. You want people to be curious and enthralled. You want to make them feel like they HAVE to know the info you’re presenting.
Your new title could be: The Ultimate Guide to Healthy Living! Or perhaps: The step by step guide to healthy living. Or you could keep the number method: The 5 most effective ways to start healthy living!
Sure, some are a little cheesy, but headline has to convince people to read after all.
Choose Your URL
Your URL is customizable and so helpful!
Make sure that your URL is short, includes the focus word, and is to the point. Don’t include excess verbiage or every single word in your headline.
Blog.com/Steps-to-healthy-living would be a good example.
Work Your Body (of the post that is!)
The body is the meat and potatoes of your post.
A lot of times, I hear the question: How long should a post be???
That answer, dear, is not quite as simple as it seems. You want it to be long enough to convey your important information. You also want it to be concise, clear, and easy to read.
You want to sprinkle your keywords and focus word into the body like delicate little sprinkles on top of a beautiful cupcake (it’s lunch time, I’m hungry!).
Basically, what it comes down to is this simple piece of advice. You want your blog post to be just long enough for all the important info while staying of the highest quality of content and staying true to your voice.
Your voice is what’s conveyed to readers through your language and the way you communicate to them. Are you formal or informal? Do you use a ton of slang? It really doesn’t matter, all that matters is that it’s true to you and your brand.
In the body of your post, you should introduce the ‘problem’ at the beginning. What is it that your audience will get from your post if they read it? This isn’t necessarily an actual problem, but rather what you’re offering them and why it should matter.
At the end of the post, you should have a ‘solution.’ What will your readers have learned from your post?
This leads us directly to the next step!
Choose a Call to Action
CTA’s are extremely confusing to new bloggers, and I COMPLETELY understand why.
Let me break it down into really simple terms: A call to action is what you want the reader to do after reading your post.
For example, skipping over cupcake references and going back to our Healthy Living example, that post’s CTA may have been: Follow us on Facebook for more tips on healthy living! Or: Subscribe to our newsletter for a 7 day healthy living challenge!
Generally, it’s used to establish a following, whether that’s through social media or a newsletter.
To be effective, the CTA needs to be clear, quick, and simple to keep the reader engaged.
Choose Your Images
Repeat after me: Every single post HAS TO HAVE pinnable images.
You want large, eye-catching images in every post. This what people will share on social media, this is what people will remember your posts for.
Sharing is Caring
Speaking of sharing your posts, you need to make sure that you have social media sharing buttons somewhere on the page. This makes it quick and simple for readers to throw your posts up on Facebook or Instagram, where others can have the joy of looking at it too!
There are lots of free plugins for this sort of thing, so definitely look into it.
Choose Your Links
Much like the keyword sprinkles we’ve got on our post cupcake, you want to add links back to old posts in your new content as well.
This keeps readers clicking through your content and helps your traffic and page views increase.
You should also have a related post widget or plugin at the bottom of every single post as well.
Edit Before You Publish!
Take a minute to read back through your post. Is it coherent? Is the grammar good? Have you fixed those tiny typos that will make your content look unfinished and unprofessional?
Now you’re ready. Hit the publish button and unleash your perfect blog post to the world!
Now, I know this is a lot of info to digest and keep in mind, but don’t worry – I’ve got you covered!
New today in our FREE resource library is a handy dandy blog post planning sheet. It’s got all of this info on there so that you will NEVER forget the little, important details ever again!
Check it out and let me know what you think!