Being a successful blogger means wearing many colorful and different hats.
You’re often your own editor, content creator, promoter, and marketer. The question left on many minds is: How to find time for all that AND still live a happy, fulfilled life?
There is a precarious balance of how often to blog so that you can avoid blogging burnout, rock your blog, and get everything done that you need to – and I’m going to help you find it today!
This post may include affiliate links.
There is no magic number.
Don’t rub your eyes, you read that right. I wanted to get that out of the way real quick.
No matter how many other bloggers scream a precise number (2.387 blog posts per week, except every other full moon in winter where you absolutely must post 3.251 times or else you will fail) there is absolutely, definitively, ultimately no set number of times that you have got to post in order to be a great blogger.
As I love to say, be a rebel blogger, forge your own path and make your own rules. What worked for someone else may not work for you.
The way that you stand out as a blogger is going to be %100 dependable on what your readers love and expect, and what you can give realistically handle giving them.
Now, instead of a magic number, I can give you a general guideline from my own experience.
But first, let me ask you this one simple question. Are you planning on publishing a new post every single day?
A lot of eager new bloggers full of ideas and gumption will enthusiastically respond YES. To which I have to plead, NO.
No matter how much content you’ve created or how excited you are to blog, I beg you to please, please, please reconsider trying to blog every single day.
Before you know it, you’ll be discouraged and that overflowing stream of great content ideas is going to be bone dry.
Don’t worry about those amazing ideas you’ve brainstormed, you’ll use those, I promise! If you just take a breath and take your time, you’ll see what I’m trying to say here.
Think quality over quantity for how often to blog.
If you’re a new blogger looking to get noticed or a more experienced blogger trying to increase blog traffic, you may be itching to throw out post after post every day (or even multiple times a day, you madman!), in the hopes of increasing pageviews.
Let me offer you another point of view though. Your reader isn’t going to be coming to you for daily posts, instead, they’re going to be visiting your blog to see the well thought-out, planned, and perfectly structured content that you have to offer.
How long do you realistically think that you can keep your quality top notch with competing blogs if you’re posting every single day? (Hint: not long.)
After a month or two, or even three if you’re stubborn – which I know from my experience, you can keep up that rigorous schedule. But you’ll be miserable.
You’ll dread having to blog because you’re running out ideas. You’ll hate having to blog because it’s not fun anymore.
Take time to reduce stress and reignite positivity, and let that be reflected in your blog posts.
Take time to make your blog content THE BEST blog content that your readers have ever seen. Relish in the fact that blogging is still fun because you haven’t worked yourself to the bone.
I know, I know. If you’re anything like me, the idea of taking time for anything other than writing blog posts will make you feel a little nervous. Let’s explore helpful ways of finding that balance and figuring out exactly how often to blog.
Schedule your time.
Find yourself an amazing planner (or get a free one here!) and actually sit down with it as your only focus and make a schedule for yourself.
You’ve got to remember that you have other responsibilities to your blog. You should be working on a newsletter for subscribers, you should be active on social media, and you should also be researching other blogs to watch for trends.
To be frank, you can’t do all of your necessary daily blogging tasks and post every day. You’re asking for a blogger panic attack.
Instead, schedule out all your time. Plan time to work on content, to brainstorm series and post ideas, and to do everything else that you need to do. Pick what days you’ll be hitting publish and which days you’ll be working behind the scenes, it’s all important and it’s all vital to the health and growth of your blog. Work on the habits that are successful for your blog.
(Psst: If you need a jumpstart on blog post ideas, here’s 31 for you!)
That brings us back to that burning question: How often to blog?!
Well, that depends!
Some blog niches only need a new post once a week, some readers demand 3 posts a week in order to stay engaged.
What you need to do is experiment on your blog. For a certain period of time (you could do a week or two, but I would recommend 3 to 4 weeks to really see a pattern), post once a week and see what happens to your views. Then, post twice and see if there’s any difference. If you can manage it, post three times and watch the numbers.
While you’re doing this, however, you still need to be normally active on promoting and sharing your content. You still need to be sending out your newsletter. You still need to be pinning on Pinterest. You still need to be commenting on and engaging with other blogs. You can even grow your blog from your cozy bed if you want to.
It’s those outlets that will continue to grow your blog more than how often you publish a post.
Personally, I’ve found the perfect balance of my blog to be two posts a week. That’s enough new content to interest new readers, keep old readers coming back, AND still allow me to live my life and work on fun, exciting new projects for my blog.
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Your perfect balance will be perfect and personal to you, and it may be different than my blog post frequency.
If you love blogging and you love to post every day and it fulfills you, then I urge you to continue doing what you do. The point of this post is not to tell you that you’re doing something wrong, it’s to drive home that you don’t have to run yourself ragged to be a great or successful blogger.
I’ve seen so, so many bloggers fall off the train because of perceived expectations that they couldn’t seem reach, and that just shouldn’t be the case!
You can grow your blog, see increased traffic, AND enjoy the entire experience without getting too stressed or overwhelmed with the added pressure of struggling with how often to blog.